Japan's beauty chart, today's top fiveNov 5

Rakuten Ichiba's daily beauty ranking — we flag the Korean brands.

Attenir3

ELIXIR5

Movers this week2026-W46

Rank change vs last week on Olive Young and K-beauty retailer charts. A chart that only shows what rises tells half the story — and one week is not a trend: a move matters when it holds.

All movers ›

▼ Biggest drops

celimaxThe Vita A Retinal Shot Tightening Booster 15mOlive Young Global · now #91 ▼85

BIOHEAL BOHPROBIODERM 3D Lifting Eye & Wrinkle Cream SET Olive Young Global · now #86 ▼83

celimaxThe Vita A Retinal Shot Tightening Dual Cream Olive Young KR · now #89 ▼82

Centellian24Madeca Cream Time Reverse Set Merry Winter EdiJolse · now #77 ▼72

AESTURAAtobarrier 365 Cera-Ha Ampoule 30ml Refill SetOlive Young KR · now #58 ▼56

lilyeveGROW:TURN Exosome Brush Ampoule Set (130ml/100Olive Young Global · now #79 ▼53

▲ Climbing

BIODANCEOlive Young Global ▲74

AESTURAOlive Young KR ▲69

FOODOLOGYOlive Young Global ▲69

ohoraOlive Young Global ▲60

S.NATUREOlive Young KR ▲51

MISSHASoko Glam ▲50

Every shelf, one scan2026-W46

Top 10 on each retailer this week. ▲▼ = rank change vs last week · NEW = first week on this chart · K = K-beauty.

All 19 channels ›

Olive Young KRKorea origin2026-W46

9/10 K-beauty

1[AESTURA] Atobarrier 365 Cream 80ml Double (+Cera-HA Ampoule 15ml)K

2[MEDIHEAL] Essential Mask Sheet 10ea Set (+1ea) (OY-Exclusive) (7 Options)K

3[d'Alba] [Upgraded][SET] d'Alba White Truffle First Spray Serum Peptide 100ml+100mlK

4[MEDIHEAL] [SEOUL EDITION] MEDIHEAL Toner Pads 100P Double Set (7 Options)K

5[celimax] The Vita A Retinal Shot Tightening Booster 15ml Set (2 Options)K

6[WELLAGE] Real Hyaluronic Blue 100 Ampoule (2 Options)K

7[UNOVE] Deep Damage Repair Hair Mask 320ml Double Pack (6 Options)K

8[Dove] Body Scrub 298g (Set/Single)

9[beplain] Mung Bean pH-Balanced Cleansing Foam 160ml+40mlK

10[BIODANCE] Real Deep Mask Bio Collagen 7 Sheets Set (+Mask 1 Sheet+Sleepy Bear Night Light)K

Full chart ›

Olive Young USUS best-sellers2026-W46

10/10 K-beauty

1[AESTURA] Atobarrier365 Cream Set 2.70 fl. oz.(80ml) (+ Hydro Essence 0.85 fl. oz.(25ml) + Cera-Ha Serum 0.24 fl. oz.(7ml))K

2[MEDIHEAL] [10types] MEDIHEAL Toner Pad 100 + 100 Pads Duo Set (Seoul Edition / Set)K

3[Torriden] [2options] Torriden Dive-in Low Molecule Hyaluronic Acid Serum 1.69 fl. oz.(50ml)K

4[AESTURA] Atobarrier365 Cream 2.70 fl. oz. (80ml)K

5[Centellian24] Madeca Cream Time Reverse Duo Set 1.69 fl. oz.(50ml) x2 (+ 0.50 fl. oz.(15ml) x2)K

6[Dr. Althea] Dr.Althea 345 Relief Cream 1.69 fl. oz.(50ml)K

7[JUNGSAEMMOOL] [30shades] JUNG SAEM MOOL Essential Skin Nuder Cushion 0.49 oz.(14g)K

8[MEDIHEAL] [7types] MEDIHEAL Essential Face Mask 10 Sheets 0.81 fl. oz.(24ml)K

9[MEDIHEAL] [3types] MEDIHEAL Collagen Capsule Eye Patch 60 Patches 3.73 oz.(106g) (Seoul Edition / Single)K

10[REJURAN] Dual Effect Ampoule 1.01 fl. oz.(30ml)K

Full chart ›

Olive Young GlobalWorldwide orders2026-W46

10/10 K-beauty

1[MEDIHEAL] Essential Mask Sheet 10ea Set (+1ea) (OY-Exclusive) (7 Options)K

2NEW[FanSignal] EXO Lip BalmK

3▲74[BIODANCE] Real Deep Mask 16 Sheets (3 Options)K

4[BIOHEAL BOH] Probioderm 3D Lifting Cream 50mL (5 Options)K

5NEW[BIODANCE] Limited Perfect Collagen SetK

6[MEDIHEAL] [SEOUL EDITION] MEDIHEAL Toner Pads 100P Double Set (7 Options)K

7[Dr. Althea] 345 Relief Cream 50ml Set (+10ml*2ea+Tube Wringer)K

8[d'Alba] [Upgraded][SET] d'Alba White Truffle First Spray Serum Peptide 100ml+100mlK

9▲29[hetras] Solid Air Freshener 300g (2 Pack)(5 Options)K

10[BIODANCE] Eye Patch 60P Double Pack (2 Options)K

Full chart ›

AmazonMass online2026-W46

1/10 K-beauty

1[eos] Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture, 16 fl oz | Natural Shea Butter & Oil, Whipped Vanilla & Caram...

2[MIGHTY] Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

3[medicube] Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45%..K

4[Clean Skin Club] Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted,...

5[Neutrogena] Makeup Remover Wipes, 2 Pack of 25 Ct | Daily Ultra-Soft Face Cleansing Towelettes, Gently Remove Oil & Waterproof Makeup, No Alcohol & Plant-Based Cloth, Twin Pack

6Amazon Essentials Cotton Swabs, 500 Count

7[MRS. MEYER'S CLEAN DAY] Hand Soap Refill, Lavender Scent, 33 Fl Oz

8[Amazon Basics] Amazon Essentials 100% Cotton Rounds, 100 Count (Previously Amazon Basics)

9[Maybelline] Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying,...

10[La Roche-Posay] Toleriane Double Repair Face Moisturizer | Daily face cream with glycerin, niacinamide and ceramide for all skin types....

Full chart ›

SephoraPrestige2026-W46

1/10 K-beauty

1[EADEM] Le Chouchou Softening + Smoothing Peptide Daily Lip Balm

2[Dr.Jart+] Dr. Jart+ Ceramidin™ Skin Barrier Moisturizing Face Cream MoisturizerK

3[rhode] Peptide Lip Tint Nourishing Glaze

4[Summer Fridays] The Lip Butter Balm Minis - Pink Set

5[rhode] Pocket Pair Limited Edition Lip + Cheek Set

6[rhode] Glazing Milk Hydrating Ceramide Facial Essence

7[Summer Fridays] Lip Butter Balm Treatment for Hydration + Nourishing Shine

8[Clarins] DOUBLE SERUM® Light Texture To Firm, Boost Radiance & Refine Pores

9[rhode] Peptide Eye Prep Depuffing Eye Patches

10[Clarins] DOUBLE SERUM® To Firm, Boost Radiance & Refine Pores

Full chart ›

UltaPrestige/mass2026-W46

3/10 K-beauty

1[Beauty Finds by ULTA Beauty] 25 Days of Beauty Advent Calendar

2[The Ordinary] Glycolic Acid 7% Exfoliating and Brightening Daily Toner

3[Clinique] Moisture Surge 100H Auto-Replenishing Hydrator Gel Moisturizer with Hyaluronic Acid

4[Dr. Althea] 345 Relief CreamK

5[The Ordinary] Hyaluronic Acid 2% + B5 Hydrating Serum with Ceramides

6[IT Cosmetics] Do It All Hydrating Sheer Tinted Moisturizer Balm

7[medicube] Zero Pore PadK

8[Tatcha] The Dewy Skin Cream Line-Plumping Moisturizer

9[Anua] Azelaic Acid 10 Hyaluron Redness Soothing SerumK

10[bareMinerals] COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

Full chart ›

TikTok ShopSocial · real sales2026-W45 · not updated

6/10 K-beauty

1[medicube] [medicube] Smooth & Clear Body Care Set |...K

2[Bellavita] Bella Vita Luxury's Honey Oud | Eau de Parfum 100ml...

3[Dr.Melaxin] [Dr.Melaxin Official] Calcium Dark Spot Eye Cream | Dar...K

4[Dr.Melaxin] [Dr.Melaxin Official] Gifted Collagen Boost Set Pore...K

5[medicube] [NEW] [medicube] NAD+ EGF Firming Serum | NAD+...K

6Voyage Nova | Rosey Fruity Floral | Extrait De Parfum...

7[medicube] [medicube] PDRN Pink Collagen Volume Multi Bal...K

8[tarte] summer skin essentials - CC color-correcting tinte...

9[medicube] [medicube] Gatekeeping My Real Age Set | 5-step...K

10DR.DENT Purple Mouthwash - Sachets 20 Pack -...

Full chart ›

Soko GlamUS specialist2026-W46

10/10 K-beauty

1[ACWELL] Licorice pH Balancing Cleansing TonerK

2[KLAIRS] Freshly Juiced Vitamin C DropK

3[Neogen] Real Ferment Micro EssenceK

4[Neogen] Green Tea Real Fresh Foam CleanserK

5[BANILA CO] Clean It Zero Cleansing Balm OriginalK

6[COSRX] Advanced Snail 96 Mucin Power EssenceK

7[Then I Met You] Living Cleansing BalmK

8[the klog] Soft Shield Pimple PatchK

9[KLAIRS] Rich Moist Soothing CreamK

10[Hanskin] Pore Cleansing Oil [PHA]K

Full chart ›

YesStyleMarketplace2026-W46

10/10 K-beauty

1▲49[Dr. Althea] 345 Relief CreamK

2[NINELESS] My Fit Sheet Mask - 7 TypesK

3[celimax] The Vita-A Retinal Shot Tightening BoosterK

4[Anua] Azelaic Acid 10 Hyaluron Redness Soothing SerumK

5[APLB] Glutathione Niacinamide Sheet MaskK

6[Dr. Althea] 345 Relief Cream MistK

7[Purito] SEOUL - Mighty Bamboo Panthenol CreamK

8[APLB] Collagen EGF Peptide Sheet MaskK

9[Purito] SEOUL - Oat-In Calming Gel CreamK

10[Anua] Niacinamide 10 TXA 4 SerumK

Full chart ›

This week in one sight2026-W46

Three maps of the same week. Tap a map to enlarge; open the notes for how to read it — and what it does not claim.

How we measure ›

K-beauty brands and non-Korean incumbents compared on the US best-seller charts they share — 01 · Korea vs the incumbents
Who outranks whom, on a shelf they both stand on

How to read it
Every arrow is a pair of brands that appear on at least one of the same four US best-seller charts — Sephora, Ulta, Amazon and Target. The arrow runs from the brand ranking higher, and the number on it is how many of their shared shelves it wins. Korean brands are filled red; the non-Korean incumbents they are measured against are grey.

What it does not say
A higher rank is not a bigger business. These charts rank units or velocity by each retailer's own method, and we cannot see revenue, assortment, or anything below each chart's published depth. A brand with one shelf win can be a fraction of the size of the brand it beat.

Korean brands compared against each other on the retail charts they share — 02 · Inside K-beauty
The pecking order, decided shelf by shelf

How to read it
The same head-to-head, run only between Korean brands, and only where two of them sit on at least **two** of the same weekly charts — one overlap is a coincidence, not a rivalry. The number is how many of those shared shelves the winner takes. A red line means it took every one of them. Ties are left blank, because a tie has no direction to draw.

What it does not say
Reach is not size. A brand can win every shared shelf and still be the smaller company. Channels whose feeds are not ordered by sales are excluded from the comparison entirely.

K-beauty share of each US platform this week, with the Korean brands that reach more than one — 03 · Platform by platform
The same week looks different on every shelf

How to read it
Each grey node is a US platform re-captured in the week the figure names — usually this week, and the most recent complete week when manual captures are still coming in. Each carries its own denominator — 22/100, 0/30, 16/99. Red nodes are the Korean brands that reach more than one of them; each line is labelled with that brand's best rank on that platform. Platforms that were not re-captured this week are left out, because a stale chart cannot describe this week.

What it does not say
The platforms are not directly comparable to each other. Different retailers rank by different methods and sample different depths, which is exactly why the denominator is printed on every node. Read each platform against itself over time.

All three are drawn from the same 2026-W46 snapshot as the tables above. Nothing on them is modelled, estimated or weighted — every number is a count of ranked rows we archived this week.

Hero SKU · this week2026-W46

The top K-beauty product in each channel type.

Full Hero SKU ›

Offline retail

2

Dr.Jart+Dr. Jart+ Ceramidin™ Skin Barrier Moisturizi▲3 2

medicubemedicube PDRN Pink Collagen Gel Face Mask KoNEW 4

Dr. Althea345 Relief Cream▼1

Online retail · global

1

MEDIHEALMEDIHEAL Essential Mask Sheet 10ea Set (+1ea 1

Dr. AltheaDr. Althea - 345 Relief Cream 1

COSRXCosRx, Acne Pimple Master Patch, 24 Patches▲94

Social commerce

1

medicubeSmooth & Clear Body Care Set |...5

medicubeNAD+ EGF Firming Serum | NAD+...7

medicubePDRN Pink Collagen Volume Multi Bal...

Korea vs US · ingredients2026-W46

Slots in each top 100 — the bar shows which side leans harder, the chip shows where US search is heading.

Ingredient board ›

PDRNHeating 8 KR · 15 US+265% search

Madecassoside/CicaHeating 10 KR · 6 US+19% search

BarrierSteady 5 KR · 2 US

Birch JuiceSteady 0 KR · 3 US

Hyaluronic AcidCooling 7 KR · 9 US-43% search

HeartleafSteady 1 KR · 3 US

US leansKorea leans

Reddit buzzSignals ›

SKIN100449Anua44PURITO32Beauty of Joseon30Medicube30Dr.Althea29

K-beauty brands Reddit raised unprompted across 2402 unique posts in 7 days · bubble size = mentions · opinion, not sales. Search-surfaced mentions are not ranked.