Charts › Ingredients
What Korea puts on the label,
and the US doesn't.
Every ingredient we track, counted across the top 100 products in Korea and in the US on the same day. Both markets are 100 products, so these numbers read as percentages — and the gap between them is the clearest early signal of what crosses over next.
Tracked
21
ingredients
Korea leads
6
Madecassoside/Cica
US leads
11
Ampoule
Week
2026-W31
n=100 / market
Korea leans left, the US leans right
out of 100 top-ranked products each · longer bar = named more often · most Korea-favoured first
🇰🇷 KoreaUnited States 🇺🇸
9
Madecassoside/Cica
5
5
Heartleaf
1
5
Collagen
2
9
Hyaluronic Acid
7
3
Barrier
2
2
Mung Bean
1
1
Retinol/Retinal
1
1
Squalane
1
1
Exosome
1
1
Ceramide
1
1
Niacinamide
2
1
Tranexamic Acid
2
1
Vitamin C
2
1
Rice
2
1
Birch Juice
3
0
Peptide
2
0
Tea Tree
2
2
Glutathione
5
1
Probiotics
4
5
PDRN
9
4
Ampoule
11
Korea's top 100US (OY Global) top 100tap a row for the ingredient's full history
How this is counted. We read product names (Korean and English), not INCI ingredient lists.
A product that contains an ingredient but doesn't say so in its name is not counted —
so treat these as marketing prominence, not formulation share.
What "US" means. Olive Young Global's US-customer rankings — not all US retail. A low US number means Korean sellers aren't leading with it for US buyers yet.
Source. Olive Young public rankings, archived by kbeautytmi 2026-W31. n=100 per market. See Method.
What "US" means. Olive Young Global's US-customer rankings — not all US retail. A low US number means Korean sellers aren't leading with it for US buyers yet.
Source. Olive Young public rankings, archived by kbeautytmi 2026-W31. n=100 per market. See Method.