Charts › Reddit

Charts tell you what sells.
Reddit tells you what people say.

Every day we collect K-beauty and skincare subreddits and join them against our chart brands. The most interesting place is where opinion and sales diverge.

Posts read
376
unique, 7-day window
Subreddits
25
K-beauty · skincare
K-beauty brands named
39
of 82 chart brands
Updated
Daily
09:20 KST
What Reddit said about K-beauty this week

Reddit buzz × the US shelf — the one comparison only we can make

Plenty of trackers count what Reddit is saying. Almost none can set it against a fresh reading of the actual US shelf, the same week — because that means collecting both. Here is every K-beauty brand this week placed by Reddit buzz against the mainstream best-seller slots it really holds. The forum darlings (loud, no shelf) and the quiet shelf winners (stocked, barely discussed) are the story neither a buzz feed nor a shelf snapshot can tell alone.
Scatter of K-beauty brands by Reddit buzz versus US mainstream shelf slots this week — forum darlings hold zero shelf slots while quiet shelf winners like Anua and medicube are barely discussed
K-beauty co-mention network — which brands Reddit compares against each other this week

Exit signals — who's leaving whom

The co-mention map above is undirected — it shows brands weighed together, not which way anyone moved. This next read is directional: posters who said, in their own words, that they switched from one Korean brand to another. This week we read 376 posts, 36 talked about switching or quitting something, and 0 cleared the bar of a verified Korean-to-Korean move. A move is one person's decision, not a sales figure — and zero is a real answer.
Exit-signal detection — how many Reddit posts this week described a verified switch from one Korean brand to another

Who Reddit actually named

7 collection days (2026-09-08 – 2026-09-14) · 376 unique posts. Each post counts once per brand no matter how many days it stays hot. Ranked on unprompted mentions only — a subreddit raised the brand itself. Anything that surfaced through our own search wording is listed below, unranked, because that wording is our choice, not Reddit's.
K-beauty39 brands named
+ 19 more named once or twice
said unprompted — the only thing rankedsubreddits it reachedBoth columns share one scale — the gap is the point.

Named together

Brand pairs that appeared in the same post. 60 of 376 posts named two or more chart brands, producing 228 distinct pairs. Being named together is not a ranking — it is how the conversation groups brands, whether as alternatives, as a routine, or as a comparison. Under each pair we put where those two actually sit on the shelf — retail reach rank, shelf count, and and, where there was one, the brand's largest product rank move on a single channel — not a move in the reach rank itself. Opinion and shelf rarely line up, and that is the useful part.
CeraVe Cetaphil #36 · 3 shelves·#72 · 2 shelves 4
CeraVe La Roche-Posay #36 · 3 shelves·#21 · 5 shelves▼11 Stylevana 4
CeraVe MOISTURIZING #36 · 3 shelves·#311 · 1 shelves 4
CeraVe PURITO #36 · 3 shelves·#11 · 6 shelves▼9 Stylevana 3
CeraVe COSRX #36 · 3 shelves·#9 · 7 shelves 3
La Roche-Posay MOISTURIZING #21 · 5 shelves▼11 Stylevana·#311 · 1 shelves 3
CeraVe Paula's Choice #36 · 3 shelves·#91 · 2 shelves 3
CeraVe Vanicream #36 · 3 shelves·#63 · 2 shelves 3
PURITO SKIN1004 #11 · 6 shelves▼9 Stylevana·#20 · 5 shelves▲15 YesStyle 3
CeraVe SKIN1004 #36 · 3 shelves·#20 · 5 shelves▲15 YesStyle 2
Bioderma CeraVe #222 · 1 shelves·#36 · 3 shelves 2
Bioderma Cetaphil #222 · 1 shelves·#72 · 2 shelves 2
Bioderma La Roche-Posay #222 · 1 shelves·#21 · 5 shelves▼11 Stylevana 2
Cetaphil La Roche-Posay #72 · 2 shelves·#21 · 5 shelves▼11 Stylevana 2
Not ranked — 30 brands appeared only because we searched for them
THE FACE SHOP11Primera7BIODANCE7beplain7MANYO7TOCOBO7April Skin7Heimish7UNLEASHIA7CENTELLIAN 24 Madeca7ETUDE5Lancôme4MILK MAKEUP4Sulwhasoo4BEYOND3Nizoral3NATURIUM3L'Oreal Paris2Glow Recipe2DRMTLGY2rom&nd1Ownist1Body Lotion1PEACH & LILY1
Our query wording decides what shows up here, so counting it would be measuring ourselves. Kept visible on purpose — a brand landing here is a signal that Reddit is not talking about it unprompted.

Subreddits we collect

Today's posts

by hot
1
r/search:sensitive skin toner
2
r/SkincareAddictionUK
7
r/search:peptide serum
10
r/search:azulene
11
r/search:azulene
16
r/search:azulene
17
r/search:azulene
19
r/search:guaiazulene
20
r/search:guaiazulene
22
r/search:guaiazulene
23
r/search:guaiazulene
26
r/SkincareAddictionUK
28
r/search:peptide serum
29
r/search:peptide serum
31
r/fungalacne
32
r/45PlusSkincare
33
r/AsianBeautyAdvice
36
r/search:peptide serum
37
r/search:barrier repair
38
r/koreanskincare
41
r/search:guaiazulene
45
r/AusSkincare
47
r/30PlusSkinCare
49
r/search:sensitive skin toner
54
r/koreanskincare
56
r/search:korean toner
59
r/EuroSkincare
61
r/Sephora
67
r/search:sensitive skin toner
69
r/Sephora
70
r/45PlusSkincare
72
r/search:vitamin c sensitive skin
74
r/search:barrier repair
77
r/search:peptide serum
80
r/search:korean toner
Note. Reddit is opinion, not sales. Mentions ≠ units sold. Ranking uses only what a subreddit raised on its own; brands that surfaced solely through our own search queries are listed separately and never ranked, because the query wording is our choice, not Reddit's. Each post counts once per brand no matter how many days it stays hot, so a long-running thread cannot inflate a brand. Brands whose names are ordinary English words are only counted when the post also shows a product context, so a few are undercounted rather than guessed at. A brand counts only when its name appears as a whole word in the title or body — substring matching produces false positives. Brands whose names are ordinary English words are counted only when the post also shows a product context, so a handful are undercounted rather than guessed at. This is a sample of hot posts across 25 sources, not all of Reddit.
Window. 7 collection days spanning 7 calendar days (2026-09-08 – 2026-09-14); 376 unique posts out of 500 daily readings, because a post that stays hot is read again but counted once.
Source. Reddit public feeds, collected daily by kbeautytmi. Latest run 2026-09-14.