Charts › Stocked
No K-beauty brand appears in
all 20 observed channel samples.
Repeated chart presence shows how widely a brand is surfacing across the market. Of 340 brands, only 0 appear in 8 samples.
AmazonChart presence, not audited distribution. A count increases only when a product appears in a channel's weekly ranking sample. Ranking basis and sample depth differ.
Total brands
340
2026-W31
Widest reach
15/20
Anua
1 channel only
222
65% — long tail
🇰🇷 Korea-only
35
58% of Korean brands
Reach map
where each brand charts, and how high — darker = stronger rank
| Brand | ch | | Oli | Sok | Ohl | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| #1Anua | 15 | 21 | 22 | 78 | 60 | 17 | 8 | 1 | 6 | 54 | 35 | 97 | 2 | 9 | 2 | 2 | |||||
| #2medicube | 13 | 50 | 52 | 29 | 3 | 34 | 19 | 20 | 20 | 27 | 45 | 1 | 3 | 18 | |||||||
| #3Dr. Althea | 12 | 47 | 90 | 5 | 40 | 7 | 6 | 6 | 1 | 25 | 14 | 1 | 1 | ||||||||
| #4COSRX | 12 | 46 | 16 | 2 | 36 | 9 | 17 | 35 | 46 | 51 | 37 | 6 | 15 | ||||||||
| #5ROUNDLAB | 12 | 38 | 75 | 14 | 12 | 72 | 19 | 11 | 10 | 59 | 16 | 6 | 14 | ||||||||
| #6BIODANCE | 11 | 7 | 66 | 8 | 6 | 8 | 87 | 29 | 9 | 89 | 66 | 43 | |||||||||
| #7Beauty of Joseon | 10 | 21 | 9 | 7 | 3 | 20 | 28 | 1 | 8 | 8 | 17 | ||||||||||
| #8SKIN1004 | 10 | 41 | 9 | 4 | 21 | 5 | 12 | 2 | 30 | 3 | 10 | ||||||||||
| #9celimax | 9 | 64 | 13 | 11 | 36 | 23 | 22 | 2 | 37 | 24 | |||||||||||
| #10AESTURA | 7 | 12 | 13 | 2 | 8 | 71 | 43 | 4 | |||||||||||||
| #11Purito | 7 | 38 | 57 | 34 | 4 | 1 | 21 | 5 | |||||||||||||
| #12MEDIHEAL | 6 | 1 | 2 | 15 | 17 | 37 | 15 | ||||||||||||||
| #13beplain | 6 | 54 | 2 | 15 | 3 | 32 | 2 | ||||||||||||||
| #14LANEIGE | 6 | 12 | 51 | 62 | 38 | 5 | 3 | ||||||||||||||
| #15Haruharu Wonder | 6 | 64 | 12 | 55 | 14 | 7 | 36 |
top 5%top 10%top 20chartingnot on channel · number = rank in that channel
Channel reach distribution
Filter three ways — by how many shelves a brand sits on, by brand, or by retailer.
Widest-reaching brands
by channel count — with rank and sample size, because shelves aren't the same size
#1
Anua
score 75
15 channels
top 20 in 8
#2
medicube
score 68
13 channels
top 20 in 7
#3
Dr. Althea
score 66
12 channels
top 20 in 8
#4
COSRX
score 64
12 channels
top 20 in 6
#5
ROUNDLAB
score 64
12 channels
top 20 in 8
#6▲2
BIODANCE
score 57
11 channels
top 20 in 5
#7▲2
Beauty of Joseon
score 62
10 channels
top 20 in 8
#8▼1
SKIN1004
score 61
10 channels
top 20 in 7
#9▼3
celimax
score 54
9 channels
top 20 in 3
#10▲6
AESTURA
score 48
7 channels
top 20 in 5
#11▼1
Purito
score 48
7 channels
top 20 in 3
#12▲2
MEDIHEAL
score 47
6 channels
top 20 in 5
#13▲2
beplain
score 46
6 channels
top 20 in 4
#14▼3
LANEIGE
score 43
6 channels
top 20 in 3
#15▼3
Haruharu Wonder
score 42
6 channels
top 20 in 3
#16▼3
numbuzin
score 41
6 channels
top 20 in 4
#17
The Ordinary
5 channels
top 20 in 3
#18▲5
S.NATURE
score 40
5 channels
top 20 in 2
#19▲10
Torriden
score 38
5 channels
top 20 in 3
#20▲6
Dr.Jart+
score 35
5 channels
top 20 in 2
#21▲6
ETUDE
score 35
5 channels
top 20 in 1
#22▲11
Arencia
score 31
5 channels
top 20 in 1
#23▼2
AXIS-Y
4 channels
top 20 in 3
#24▲12
Centellian24
4 channels
top 20 in 3
#25▼1
La Roche-Posay
4 channels
top 20 in 2
#26▲43
OLAY
4 channels
top 20 in 2
#27▲24
Neutrogena
4 channels
top 20 in 2
#28▲47
ILLIYOON
score 36
4 channels
top 20 in 3
#29▼4
SOME BY MI
4 channels
top 20 in 2
#30▼8
Hero Cosmetics
4 channels
top 20 in 2
#31▲15
Clinique
4 channels
top 20 in 1
#32▼14
d'Alba
score 32
4 channels
top 20 in 1
#33▲12
BIOHEAL BOH
score 32
4 channels
top 20 in 0
#34▲6
PURCELL
score 30
4 channels
top 20 in 1
#35▼4
MANYO
4 channels
top 20 in 0
#36▼16
Abib
4 channels
top 20 in 0
#37▼18
mixsoon
4 channels
top 20 in 1
#38▲12
UNOVE
3 channels
top 20 in 3
#39▼5
APLB
3 channels
top 20 in 2
#40▼2
INNISFREE
3 channels
top 20 in 2
#41▲162
Bubble Skincare
3 channels
top 20 in 2
#42▼7
lilyeve
3 channels
top 20 in 1
#44▲3
REJURAN
3 channels
top 20 in 2
#45▲23
goodal
3 channels
top 20 in 2
#46▲136
LABO-H
3 channels
top 20 in 1
#47▼19
EQQUALBERRY
3 channels
top 20 in 0
#48▼5
WELLAGE
3 channels
top 20 in 1
#51▼14
MISSHA
3 channels
top 20 in 1
#52▼22
Isntree
3 channels
top 20 in 0
#53▼11
Dr.Melaxin
3 channels
top 20 in 1
#54▲25
KLAIRS
3 channels
top 20 in 1
#55▲40
Flimeal
3 channels
top 20 in 1
#56▼24
BANILA CO
3 channels
top 20 in 0
#57▲26
TIRTIR
3 channels
top 20 in 1
#58▼10
rom&nd
3 channels
top 20 in 0
#65▼26
Peter Thomas Roth
2 channels
top 20 in 1
#72▼15
JUNGSAEMMOOL
2 channels
top 20 in 1
#73▼15
Meditherapy
2 channels
top 20 in 0
#75▼16
ongredients
2 channels
top 20 in 1
#76▼16
so natural
2 channels
top 20 in 0
#82▼17
ROVECTIN
2 channels
top 20 in 1
#83▼19
FOODOLOGY
2 channels
top 20 in 1
#87NEW
DELIGHT PROJECT
2 channels
top 20 in 1
#88▲95
too cool for school
2 channels
top 20 in 0
#92▼16
PROTEEONE
2 channels
top 20 in 0
#93▼13
MENOKIN
2 channels
top 20 in 1
#102▼17
Mamonde
2 channels
top 20 in 1
#105▲134
AROMATICA
2 channels
top 20 in 0
#108▼21
SUNGBOON EDITOR
2 channels
top 20 in 0
#110▲107
Dr.FORHAIR
2 channels
top 20 in 0
#112▲89
WAKEMAKE
2 channels
top 20 in 0
#113▼19
MUZIGAE MANSION
2 channels
top 20 in 0
#114▼21
Dashing Diva
2 channels
top 20 in 0
#116▼19
YUNJAC
2 channels
top 20 in 0
#117▼21
BB LAB
2 channels
top 20 in 0
#128NEW
Dr. Dennis Gross Skincare
score 33
1 channels
top 20 in 1
#238▲52
California Gold Nutrition
score 20
1 channels
top 20 in 0
🇰🇷 Brands only in Korea
On Olive Young Korea's chart but absent from all US channels we track
UNOVEREJURANWELLAGEFlimealJUNGSAEMMOOLso naturaldasiqueDr.GFOODOLOGYtoo cool for schoolAriulhetrasPROTEEONEMENOKINHERACLIOWAKEMAKEYUNJACBB LABfweeCAREPLUSlilybyredCRUNTINperiperaCORINGCOOBgEBRINGGREENSKINFOODABOUT_TONEW.DRESSROOM3CETOCOBOhincemakepremnarka
Note. Absent from a channel = absent from our weekly top-ranking sample, not from that channel's full catalog.
Sample depth is not equal. Channels sample between top 20 and top 195 this week, so "number of channels" alone overstates reach. A brand in a top-24 shelf cleared a much smaller gate than one in a top-195 shelf — that is why we show #rank/sample for every placement, and top 20, the one threshold every channel can be compared on.
Source. 20 observed channels archived by kbeautytmi, 2026-W31.
Sample depth is not equal. Channels sample between top 20 and top 195 this week, so "number of channels" alone overstates reach. A brand in a top-24 shelf cleared a much smaller gate than one in a top-195 shelf — that is why we show #rank/sample for every placement, and top 20, the one threshold every channel can be compared on.
Source. 20 observed channels archived by kbeautytmi, 2026-W31.