Charts › Stocked
No K-beauty brand appears in
all 19 observed channel samples.
Repeated chart presence shows how widely a brand is surfacing across the market. Of 376 brands, only 1 appear in 8 samples.
AmazonChart presence, not audited distribution. A count increases only when a product appears in a channel's weekly ranking sample. Ranking basis and sample depth differ.
Total brands
376
2026-W38
Widest reach
14/19
Anua
1 channel only
263
70% — long tail
🇰🇷 Korea-only
37
63% of Korean brands
Reach map
where each brand charts, and how high — darker = stronger rank
| Brand | ch | | Oli | Sok | Ohl | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| #1Anua | 14 | 2 | 56 | 25 | 54 | 15 | 9 | 1 | 5 | 54 | 21 | 6 | 12 | 12 | 3 | |||||
| #2BIODANCE | 12 | 8 | 8 | 49 | 40 | 6 | 87 | 30 | 90 | 11 | 85 | 22 | 1 | |||||||
| #3Dr. Althea | 11 | 37 | 3 | 22 | 7 | 2 | 6 | 1 | 15 | 31 | 1 | 3 | ||||||||
| #4medicube | 10 | 68 | 1 | 31 | 28 | 14 | 17 | 20 | 1 | 14 | 5 | |||||||||
| #5Beauty of Joseon | 10 | 18 | 15 | 71 | 8 | 23 | 28 | 2 | 11 | 13 | 17 | |||||||||
| #6ROUNDLAB | 9 | 27 | 13 | 18 | 19 | 14 | 13 | 8 | 16 | 9 | ||||||||||
| #7celimax | 8 | 15 | 66 | 2 | 61 | 89 | 3 | 24 | 10 | |||||||||||
| #8AESTURA | 7 | 5 | 15 | 1 | 79 | 66 | 13 | 1 | ||||||||||||
| #9COSRX | 7 | 2 | 9 | 12 | 48 | 35 | 43 | 88 | ||||||||||||
| #10numbuzin | 7 | 62 | 12 | 79 | 84 | 32 | 28 | 22 | ||||||||||||
| #11Purito | 6 | 37 | 33 | 4 | 1 | 22 | 5 | |||||||||||||
| #12Haruharu Wonder | 6 | 12 | 41 | 47 | 14 | 6 | 32 | |||||||||||||
| #13ETUDE | 6 | 51 | 83 | 13 | 68 | 28 | 23 | |||||||||||||
| #14Arencia | 6 | 49 | 33 | 73 | 73 | 64 | 8 | |||||||||||||
| #15SOME BY MI | 6 | 85 | 35 | 59 | 25 | 77 | 92 |
top 5%top 10%top 20chartingnot on channel · number = rank in that channel
Channel reach distribution
Filter three ways — by how many shelves a brand sits on, by brand, or by retailer.
Widest-reaching brands
by channel count — with rank and sample size, because shelves aren't the same size
#1
Anua
score 76
14 channels
top 20 in 9
#2▲1
BIODANCE
score 64
12 channels
top 20 in 5
#3▼1
Dr. Althea
score 67
11 channels
top 20 in 8
#4▲1
medicube
score 61
10 channels
top 20 in 7
#5▼1
Beauty of Joseon
score 61
10 channels
top 20 in 7
#6
ROUNDLAB
score 59
9 channels
top 20 in 8
#7
celimax
score 50
8 channels
top 20 in 4
#8
AESTURA
score 48
7 channels
top 20 in 5
#9
COSRX
score 46
7 channels
top 20 in 3
#10
numbuzin
score 42
7 channels
top 20 in 1
#11▲5
Purito
score 47
6 channels
top 20 in 3
#12▼1
Haruharu Wonder
score 45
6 channels
top 20 in 3
#13▼1
ETUDE
score 39
6 channels
top 20 in 1
#14▼1
Arencia
score 37
6 channels
top 20 in 1
#15▲6
SOME BY MI
score 34
6 channels
top 20 in 0
#16▼1
S.NATURE
score 45
5 channels
top 20 in 4
#17▼3
MEDIHEAL
score 45
5 channels
top 20 in 4
#18
Torriden
score 42
5 channels
top 20 in 4
#19▼2
beplain
score 42
5 channels
top 20 in 3
#20▼1
SKIN1004
score 41
5 channels
top 20 in 3
#21▼1
La Roche-Posay
5 channels
top 20 in 2
#22▲1
PanOxyl
4 channels
top 20 in 3
#23▲1
LANEIGE
4 channels
top 20 in 2
#24▲6
BIOHEAL BOH
score 33
4 channels
top 20 in 1
#25▲2
AXIS-Y
4 channels
top 20 in 1
#26▲3
EQQUALBERRY
4 channels
top 20 in 0
#27▲5
mixsoon
4 channels
top 20 in 1
#28▼6
Skin 1004 - Madagascar
3 channels
top 20 in 3
#29▲4
The Ordinary
3 channels
top 20 in 3
#30▲6
Centellian24
3 channels
top 20 in 2
#31▲3
UNOVE
3 channels
top 20 in 2
#32▲3
d'Alba
3 channels
top 20 in 3
#34▲5
Dr.Jart+
3 channels
top 20 in 2
#35▲8
REJURAN
3 channels
top 20 in 2
#37▼11
MANYO
3 channels
top 20 in 1
#38▼13
goodal
3 channels
top 20 in 1
#39▼11
WELLAGE
3 channels
top 20 in 2
#41▲10
CLIO
3 channels
top 20 in 0
#42▼2
JUNGSAEMMOOL
3 channels
top 20 in 2
#43▲3
TIRTIR
3 channels
top 20 in 2
#44▲1
lilyeve
3 channels
top 20 in 1
#45▲2
Abib
3 channels
top 20 in 0
#48▲10
ongredients
3 channels
top 20 in 0
#49▲151
SKINFOOD
3 channels
top 20 in 1
#51▲2
Peter Thomas Roth
3 channels
top 20 in 0
#52▲3
VT Cosmetics
3 channels
top 20 in 1
#53▼22
rom&nd
3 channels
top 20 in 0
#56▲6
Advanced Clinicals
2 channels
top 20 in 2
#61▲11
FOODOLOGY
2 channels
top 20 in 1
#71▲7
WAKEMAKE
2 channels
top 20 in 1
#76▲3
Kiehl's Since 1851
2 channels
top 20 in 1
#78▲6
Timeless Skin Care
2 channels
top 20 in 1
#80▲11
freshian
2 channels
top 20 in 1
#83▼27
Fillimilli
2 channels
top 20 in 0
#84▲104
makeprem
2 channels
top 20 in 1
#87▲259
OSULLOC
2 channels
top 20 in 1
#93▲5
MUZIGAE MANSION
2 channels
top 20 in 0
#95▲4
CENTELLIAN 24 Madeca
2 channels
top 20 in 1
#99▲106
CAREPLUS
2 channels
top 20 in 0
#100▼46
ILLIYOON
2 channels
top 20 in 0
#102▼43
lilybyred
2 channels
top 20 in 0
#103▼2
Anastasia Beverly Hills
2 channels
top 20 in 0
#106▲193
DELIGHT PROJECT
2 channels
top 20 in 0
#107▼1
too cool for school
2 channels
top 20 in 0
#110▲201
AROMATICA
2 channels
top 20 in 0
#112▲243
CHASIN' RABBITS
2 channels
top 20 in 0
#123▼1
Equate Deep Cleaning Astringent
1 channels
top 20 in 1
#140▼1
Hydrating. Pore Perfecting
score 32
1 channels
top 20 in 1
#143▼1
Equate Resurfacing Retinol Face
1 channels
top 20 in 1
#194▲4
InstaSkincare Hyaluronic Acid
1 channels
top 20 in 0
#197▲7
Image Skincare ILUMA Intense
1 channels
top 20 in 0
#219▲4
IMAGE Skincare AGELESS+
score 24
1 channels
top 20 in 0
#221▲4
BEAUTY.lab Vitamin C Brightening
1 channels
top 20 in 0
#224▲5
Nutrafol Women's Balance
score 23
1 channels
top 20 in 0
#225▲5
NutriBiotic Advanced Skin Care
1 channels
top 20 in 0
#227▲5
BEAUTY.lab Hydrolipid Barrier
1 channels
top 20 in 0
#231▲5
Centella Tone Brightening
score 22
1 channels
top 20 in 0
#247▲5
Womaness Fountain of Glow
score 21
1 channels
top 20 in 0
#251▲4
IMAGE Skincare PRO IENHANCE
1 channels
top 20 in 0
#262▲4
California Gold Nutrition
score 19
1 channels
top 20 in 0
#274▲2
Equate Firming Night Cream
score 17
1 channels
top 20 in 0
#300▲8
Fenty Beauty by Rihanna
score 13
1 channels
top 20 in 0
#303▲7
VALJEAN LABS Morning Glow
score 13
1 channels
top 20 in 0
#307▲7
IMAGE Skincare BIOME+ Dew
score 13
1 channels
top 20 in 0
#309▲6
BEAUTY.lab Moisturizing &
score 12
1 channels
top 20 in 0
#318▲5
MAD Skincare C4 Intensiv
score 12
1 channels
top 20 in 0
#326▲5
Earth Science Aloe Vera
score 11
1 channels
top 20 in 0
#328▲5
BEAUTY.lab Smoothing Serum
score 11
1 channels
top 20 in 0
🇰🇷 Brands only in Korea
On Olive Young Korea's chart but absent from all US channels we track
UNOVEd'AlbaWELLAGECLIOJUNGSAEMMOOLlilyeveSKINFOODWAKEMAKEDr.GfreshianFillimillimakepremYUNJACilsoCAREPLUSlilybyredDELIGHT PROJECTtoo cool for schoolAROMATICACHASIN' RABBITSso naturalLagomBiodermaperiperaMENOKINHERAHolika HolikaFATIONHANYULAlternative stereoBlanc NaturedasiquefweePHYSIOGELMise-en-sceneJOHNSON'Shince
Note. Absent from a channel = absent from our weekly top-ranking sample, not from that channel's full catalog.
Sample depth is not equal. Channels sample between top 20 and top 195 this week, so "number of channels" alone overstates reach. A brand in a top-24 shelf cleared a much smaller gate than one in a top-195 shelf — that is why we show #rank/sample for every placement, and top 20, the one threshold every channel can be compared on.
Source. 19 observed channels archived by kbeautytmi, 2026-W38.
Sample depth is not equal. Channels sample between top 20 and top 195 this week, so "number of channels" alone overstates reach. A brand in a top-24 shelf cleared a much smaller gate than one in a top-195 shelf — that is why we show #rank/sample for every placement, and top 20, the one threshold every channel can be compared on.
Source. 19 observed channels archived by kbeautytmi, 2026-W38.