Charts › Channels

20 channels tracked.
20 live this week.

Every channel we snapshot, and how deep each sample goes. Depth matters: a brand in a top-20 shelf cleared a far smaller gate than one in a top-100 shelf, so never read "number of channels" as reach without the depth.

Tracked
20
channels
Live this week
20
with ranked data
Shallowest sample
20
hardest shelf to enter
Deepest sample
100
most slots
KoreaWhere it starts
Olive Young logo Olive Youngobserved 100/100
K-Beautybest sellers🤖 auto
Korea's #1 H&B — what Korea actually buys
✓ 100 ranked this week
Review / trustWhere quality trust forms
Hwahae Global logo Hwahae Globalobserved 20/100
K-Beautyreview trust🧩 html
Korean review/ingredient trust ranking, not pure sales
✓ 20 ranked this week
K-beauty specialistsWhere early US buyers find it
OY Global (US orders) logo OY Global (US orders)observed 100/100
K-Beautybest sellers🤖 auto
RETIRED 2026-07-27 — this feed was not a sales ranking
✓ 100 ranked this week
Olive Young US logo Olive Young USobserved 100/100
K-Beautybest sellers🧩 html
Olive Young's own US storefront — what the US actually buys from OY
✓ 100 ranked this week
Olive Young Global logo Olive Young Globalobserved 100/100
K-Beautybest sellers🤖 auto
Worldwide OY Global best-seller order, separate from US-order ranking
✓ 100 ranked this week
Soko Glam logo Soko Glamobserved 100/100
K-Beautybest sellers🛍 shopify
US K-beauty curator
✓ 100 ranked this week
Ohlolly logo Ohlollyobserved 100/100
K-Beautybest sellers🛍 shopify
US K-beauty specialist
✓ 100 ranked this week
Skin Cupid logo Skin Cupidobserved 94/100
K-Beautybest sellers🛍 shopify
UK-origin K-beauty specialist with strong ANUA/SKIN1004/BOJ signal
✓ 94 ranked this week
YesStyle logo YesStyleobserved 100/100
Skincarebest sellers🧩 html
Global K-beauty marketplace
✓ 100 ranked this week
Stylevana logo Stylevanaobserved 48/100
Skincarebest sellers🧩 html
Global K/J-beauty marketplace
✓ 48 ranked this week
Jolse logo Jolseobserved 39/100
K-Beautybest sellers🧩 html
Korea-based global shipper
✓ 39 ranked this week
iHerb logo iHerbobserved 100/100
K-Beautybest sellers🙋 weekly capture
Wellness marketplace · gateway to K-supplements
✓ 100 ranked this week
PrestigeCurated buy-in
Cult Beauty logo Cult Beautyobserved 20/100
K-Beautypopularity🧩 html
UK/EU prestige-curated Korean skincare signal
✓ 20 ranked this week
LOOKFANTASTIC logo LOOKFANTASTICobserved 21/100
K-Beautypopularity🧩 html
European mass-prestige K-beauty discovery signal
✓ 21 ranked this week
Sephora logo Sephoraobserved 100/100
Skincarebest selling🙋 weekly capture
Prestige · Korean-beauty filter, best-selling sort
✓ 100 ranked this week
Ulta logo Ultaobserved 100/100
Skincarebest sellers🙋 weekly capture
Prestige/mass hybrid with a dedicated K-beauty corner
✓ 100 ranked this week
MassThe real scale signal
Target logo Targetobserved 38/100
Skincarebest sellers🙋 weekly capture
Not a K-beauty channel — the US mass baseline. K-beauty penetration itself is the metric
✓ 38 ranked this week
Walmart logo Walmartobserved 77/100
K-Beautydeals shop all🙋 weekly capture
Mass online · K-Beauty Shop All page
✓ 77 ranked this week
Open marketplaceAnyone can list
Amazon logo Amazonobserved 100/100
Beautybest sellers🙋 weekly capture
Open marketplace · all-beauty best sellers (no K-beauty filter)
✓ 100 ranked this week
Social commerceReal revenue, not rank
TikTok Shop logo TikTok Shopobserved 98/100
K-Beautysales estimate📊 vendor
The only real-sales data in the set — units, revenue, live/video split
✓ 98 ranked this week

Which two channels are the same store

brand overlap between every channel pair · darker = more alike · 2026-W31 · closest: YesStyle ↔ LF 80%
LFYesStyleCultOY GlobalSkinCupidJolseStylevanaOY USTikTokiHerbOY KRHwahaeOhlollyAmazonUltaOYG US
LF806770705080706070502030303050
YesStyle805648557750353352352133161019
Cult675644442256563344221144223333
OY Global7048444462385333276171221218
SkinCupid70554444693544334138293312915
Jolse50772262695438315438153115815
Stylevana805056383554312938272927191919
OY US703556534438313822496426915
TikTok603333333331293833332114383814
iHerb705244274154382233201422151210
OY KR5035226138382749332057151215
Hwahae20211171291529642114571414
Ohlolly303344223331272614221514
Amazon3016221212151993815122610
Ulta3010339819381226
OYG US50193318151519151410151410
45%+30%18%8%% = shared charting brands ÷ the smaller channel's sample
What "not on this channel" means. Our charts are weekly top-ranking samples, not full catalogues. A brand missing from a channel is missing from that channel's sample this week — it is not proof the product is unavailable there.
Sample depth is not equal. Depth ranges from top 20 to top 100, so channel counts are not directly comparable. See Method and Stocked, where we show #rank/sample for every placement.