The Ordinary
The Ordinary
0 following
The Ordinary charts in 4 US channels. Not on Olive Young Korea's chart.
Retail Reach RankChannel breadth first; ties break on average best product rank per channel.
Retail reach rank
#17
of 340 brands · score 40
Channels
5/20
on observed weekly charts
Best rank
#5
Amazon
Charted products
13
2026-W31
Where it charts
best rank in each channel this week · darker = stronger · 5 of 20 channels
top 3top 10top 20chartingnumber = rank in that channel
Chart record
earned automatically from the weekly archive · nothing here is editorial or for sale
🇺🇸
4 of 5 US majors
Amazon · Ulta · Sephora · Target
⚖
Prestige + Mass
Ulta · Sephora · Amazon · Target
🔁
Crossover
2026-W31
🜲
5 channels
2026-W31
🏬
Amazon
Top 10%
🥇
Top 50%
Olive Young KR · Skincare
4 of 5 US majors — held by 2 of 367 brands · Prestige + Mass — held by 22 of 367 brands · Crossover — held by 12 of 367 brands
1 week away from
Regular · 4 weeks — needs to hold its place through 4 consecutive weeks.
Brand desk
✓
Claimednot yet
◨
Complete Profileempty
Is this your brand? On Ulta this week, The Ordinary sits at #17 — right next to Clarins. Shoppers and AI assistants see that shelf through this page, and right now it shows our auto-collected data: no official logo, approximate product images. Register to have it displayed properly: add your official logo, product images, description and store links, and unlock your full cross-channel ranking history.
Register this brand →
Where it was observed
click through to inspect the weekly ranking sample
AmazonUS · observed 100/100Observed here means at least one The Ordinary product appeared in this channel's 2026-W31 ranking sample.
It does not prove full-catalog availability or a formal retail partnership.
Absent from observed sample: Olive Young · OY Global (US orders) · Olive Young US · Olive Young Global · Soko Glam · Ohlolly · Skin Cupid · Hwahae Global · YesStyle · Stylevana · Jolse · iHerb · Cult Beauty · LOOKFANTASTIC · Walmart
Absent from our weekly top-ranking sample for that channel — not proof the product is unavailable there.
Absent from our weekly top-ranking sample for that channel — not proof the product is unavailable there.
Who it stands between
the products ranked directly above and below, on the same shelf
Ulta#17
#15·
—
Squalane + Amino Acids Hydrating Lip Balm for Lips,
#16·
—
6 colors Charlotte Tilbury Pillow Talk Long Lasting
#17GL
The Ordinary
The Ordinary Natural Moisturizing Factors + PhytoCer
#18·
—
15 colors Dior Addict Lip Glow Lip Balm
#19GL
Clarins
2 sizes Clarins DOUBLE SERUM Light Texture
K-beauty holds 13 of 70 named slots (19%)
· 100 rows observed
Sephora#14
#12KR
Beauty of Joseon
Beauty of Joseon Day Dew Mini Keychain Set
#13GL
AORA México
AORA México ACARICIAME Hydrating and Smoothing Solid
#14GL
The Ordinary
The Ordinary Natural Moisturizing Factors + Hyaluron
#15GL
Topicals
Topicals Faded Brightening Bundle for Discoloration
#16GL
MERIT
MERIT The Uniform™ Tinted Mineral Sunscreen Broad Sp
K-beauty holds 18 of 64 named slots (28%)
· 100 rows observed
Amazon#5
#3KR
medicube
medicube Toner Pads Zero Pore Pad 2.0 | Dual- Textur
#4GL
Amazon Basics
Amazon Basics Hypoallergenic Cotton Rounds for Makeu
#5GL
The Ordinary
The Ordinary Glycolic Acid 7% Exfoliating Toner, Bri
#6GL
eos
eos Shea Better Body Lotion Vanilla Cashmere, 24-Hou
#7GL
Neutrogena
Ultra-Soft Micellar Cleansing Wipes 50 Wipes Made Wi
K-beauty holds 15 of 80 named slots (19%)
· 100 rows observed
Target#36
#34·
Pixi
Pixi Skintreats Glow Tonic Glycolic Acid
#35GL
Clinique
Clinique Moisture Surge 100H Auto- Replenishing Hydr
#36GL
The Ordinary
The Ordinary AHA 30% + BHA 2% High-Strength Peeling
#37KR
COSRX
COSRX Pimple Patch Set - 90ct - Ulta
#38GL
Clinique
Clinique All About Eyes Rich Eye Cream with Hyaluron
K-beauty holds 1 of 37 named slots (3%)
· 38 rows observed
Adjacency on the same weekly chart — not a quality comparison.
Origin labels come from our brand registry; unclassified brands are left blank and counted in neither side.
Charted products
13 · 2026-W31
5
The Ordinary
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Amazon
—
—
14
The Ordinary
The Ordinary Natural Moisturizing Factors + Hyaluronic Acid Daily Moisturizer
Sephora
—
—
17
The Ordinary
The Ordinary Natural Moisturizing Factors + PhytoCeramides Rich Moisturizer
Ulta
—
—
28
The Ordinary
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
Amazon
—
—
33
The Ordinary
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum tor Plumper, Smoother Skin
Amazon
—
—
36
The Ordinary
The Ordinary AHA 30% + BHA 2% High-Strength Peeling Solution for
Target
—
—
42
The Ordinary
The Ordinary Glycolic Acid 7% Exfoliating and Brightening Daily Toner
Sephora
—
—
49
The Ordinary
AHА 30% + BHA 2% High-Strength Peeling Solution for Brightening 6ô Get It Shipped: 92782 = Next-Day Delivery: 92782
Sephora
—
—
54
The Ordinary
The Ordinary GF 15% Serum for Visible Skin Repair and Wrinkles
Ulta
—
—
57
The Ordinary
The Ordinary Azelaic Acid Suspension 10%
Amazon
—
—
79
The Ordinary
The Ordinary AHА 30% + BHA 2% High-Strength Peeling Solution for Brightening
Ulta
—
—
89
The Ordinary
The Ordinary Soothing & Barrier Support Serum for Sensitive Skin & Hydration
Ulta
—
—
Ingredients in product names
parsed from product titles
Hyaluronic AcidNiacinamideCeramideBarrierAzelaic AcidSalicylic/BHA
Brands with similar reach
by nearest channel count
S.NATURE
#18 REACH
S.NATURE
5 channels · score 40
In the US
#19 REACH
Torriden
5 channels · score 38
In the US
Dr.Jart+
#20 REACH
Dr.Jart+
5 channels · score 35
In the US
ETUDE
#21 REACH
ETUDE
5 channels · score 35
In the US
#22 REACH
Arencia
5 channels · score 31
In the US
#12 REACH
MEDIHEAL
6 channels · score 47
In the US
#13 REACH
beplain
6 channels · score 46
In the US
#14 REACH
LANEIGE
6 channels · score 43
In the US
Work at The Ordinary, or covering it?
Get a free Not Here Yet one-pager — where The Ordinary charts today, which channels carry your closest competitors, and the shelves still open.
Get the free one-pager →
Note. "Channel" refers to the top-ranking sample we snapshot each week — not that channel's full catalog.
Absence from our top-ranking sample ≠ not available.
Source. Olive Young Global public ranking API · Shopify public products.json · other channels captured weekly · TikTok Shop · data via Kalodata. Archived by kbeautytmi, 2026-W31.
Source. Olive Young Global public ranking API · Shopify public products.json · other channels captured weekly · TikTok Shop · data via Kalodata. Archived by kbeautytmi, 2026-W31.