★ This week's finding
Korea's top 20 and the US top 100 share almost nothing.
Same store. Same week. Different planets.
The weekly edit
The stories behind this week's movement.
One lead read, one follow-up, one official launch signal — selected from the archive.
This week's movement from → to
Where K-beauty moved this week — from where, to where
The full board
Movers ▲▼ HIGHLIGHT
What changed since the last snapshot
Brand reach ranking
Who is traveling across the most observed retail charts
Retail Reach Rank. Observed channel count comes first; ties break on the average of each brand's best product rank per channel. It measures chart presence, not audited distribution or sales.
Top 5
Top 5 at every store, one scan
🇰🇷 Korea's #1 vs 🇺🇸 US #1 HIGHLIGHT
K-beauty penetration
How far Korean brands break into mixed US beauty charts
Calculating mass chart presence
—
Unknown brands are counted as non-K-beauty.
Charts
Weekly snapshot · complete observed ranking
#
Product
Rating
Price
Weekly brief
Not ready for an account? Get the Monday chart brief.
One email. The full chart movement. No fluff.
Not Here Yet
Korea's top 20 the US hasn't found
More this week
Buzz
What AI, Reddit and TikTok are saying first
🤖 AI citations—
loading…
4 engines (Perplexity·Gemini·OpenAI·Claude) asked K-beauty questions weekly. Citations ≠ sales.
Full leaderboard →
💬 Reddit voice—
loading…
Brand mentions across 6 skincare subreddits, daily since Jun 16. Opinion, not sales.
Daily archive →
📱 TikTok content—
loading…
Weekly public-search sample via ScrapeCreators. Content signal — sales are the TikTok Shop channel.
TikTok Shop chart →
Watch this week
Product, retail and distribution signals from official video sources
More this week
Ingredients
The widest Korea–US gaps this week
Ingredient
KR
US
Gap
Overlap
Do these stores sell the same thing?
Multi-channel brands
—
of tracked brands appear on 2+ channels. The rest live on exactly one shelf.
This week's K-beauty news
The signals that could move the market, ranked by evidence and impact
Building this week's ranking…
Editorial importance ranking, not pageviews.How the ranking works →
The archive
2026.30.31.32.33…
Rankings can't be collected retroactively. Every week we don't capture is gone permanently — which is why the archive, not the analysis, is the moat.
Lab MVP
Early calls — experimental. Accuracy grows as the archive deepens (1 week so far).
🧪 Ingredient calls
🏷 Brand watchchannel-crossing radar
The week at kbeautytmi
One metric, one story, every day — starting week 30
Mon
Stocked
Who's on the most shelves this week?
Tue
Not Here Yet
The Korean hit the US hasn't found.
Wed
Movers
The breakout before the breakout.
Thu
Ingredients
PDRN climbing, snail cooling, heartleaf still warm.
Fri
Just Landed
This product just landed a new retailer.
Sat
Hyped
Everywhere online, nowhere on shelves.
Sun
Lab
Where we think this goes next — experimental.
Every Mon
The Snapshot
All channels re-archived. The archive grows one week deeper.