kbeautytmi › Issues › 2026-W30
The 2026-W30 issue.
Every story we published from the 2026-W30 snapshot, in one place. 5 stories so far — more open through the week. The raw data is in the 2026-W30 archive →
MoversWed2026-07-29
For the first time we can measure movement — and HERA just climbed 38 ranks.
We have said from the start that rankings can't be recovered retroactively. This week the payoff arrives: with two archived weeks, we can finally measure movement. Between W29 and W30, 16 products cli
Not Here YetTue2026-07-28
Eight of K-beauty's most widely stocked brands still aren't in Sephora or Ulta.
We track 248 K-beauty brands across our live retail channels. Fourteen of them reach five channels or more — the proven, widely stocked tier. Eight of those fourteen appear on neither Sephora nor Ulta
StockedMon2026-07-27
Nine K-beauty brands reach eight or more shelves. 171 reach exactly one.
We track 248 K-beauty brands across 18 live retail channels. Anua reaches 13 of them — the widest distribution on our board — followed by medicube at 12 and Dr. Althea at 11. But the top is thin: only
Buzz2026-07-26
The K-beauty brands Reddit can't stop naming are already on the shelf.
We read 173 posts across nine skincare subreddits this week and counted which K-beauty brands people actually name. The top of that list — Beauty of Joseon, medicube, SKIN1004 — is not a set of hidden
Just LandedFri2026-07-20
K-beauty reached 28.7% of U.S. homes. Only 5% of Korea's top 20 crossed over.
NielsenIQ reports that K-beauty reached 28.7% of U.S. households in 2025. In our frozen 2026-W30 sample, only one of Olive Young Korea's top 20 products also appeared in Olive Young Global's U.S. top